In the Globe and Mail yesterday I came across an article announcing a new website for Chocoholics. Emulated after the style of Facebook, chocolate lovers can sign up for this community and receive coupons, earn points and actually have REAL Swiss Chocolate delivered to your door.
I admit, I was curious. Who wouldn't be? It's chocolate.
The thought of that rich, creamy substance melting over my tongue, coating my mouth in a heavenly film and then...well just the idea of chocolate. All you want, at anytime. Mmmmm.
So the website is all in Swiss (is that actually the language they speak there? Not sure.) Regardless, it's in yet another language that I don't understand, but thanks to technology just click translate and voila, it's readable. Well, semi-readable. Those things never translate properly but it tries.
And what did I find? Well, it didn't seem to be all it was cracked up to be. A website for a small company near Zurich that sells chocolate. Okay. Perfect. We're on the right track. On this page there is a link to join up to My Swiss Chocolate Club. It really reminded me of signing up to be a preferred customer at your favourite clothing store. I didn't actually sign up, though was tempted, for research purposes only. Something about the fact that the website is in another language and poorly translated. Why sign up for something that even when translated, you may miss something of importance? And they are trying to market to chocolate lovers around the world.
Anyway, it might be more clear if I actually looked at it. But I won't. So I am just telling you about it and you can check it out for yourself if you want.
Admittedly, it is an interesting concept. Something to entice addicts, yet again.
But not THIS chocoholic.